BUSCH LIGHT APPLE “BOBBING FOR APPLES”

It’s Busch Light Apple season. The coveted flavor had developed a cult-like following with more than a third of social conversation centered on bringing back the beloved beer. Now with a summer national launch, we were tasked with creating a product forward spot that hit on its return, its flavor and its place as the perfect beer for the season.

Creative Director: Kristen Price
Associate Creative Director: Tim Madrid
Copywriter: Kyle Saurbier
Senior Producer: Roman Palylyk
Director: Steve Giralt and The Garage studios

Work created at AB InBev / DraftLine